First off, thanks for visiting our site. We hope we help you with caring for your pet and joining our world. This site is ever-evolving so do check back from time to time.

Who are we –

Let me introduce ourselves. My name is Paul. I have been caring for a menagerie of pets from a young age, my first cat was Gizmo, a black and white moggy who lived for a super long time. I’ve cared for fish, cats, dogs and birds and had a decent career working in the pet trade. I’ve rescued kittens, blind budgies and tropical fish over my time and have learnt a few things about caring for various types of ailments. I could write an essay on my history with pets but I won’t bore you with that right now, I’ll do that later. Now I live with a small Jack Russel called Pippi and my long-time feline friend Mr Bump. Pippi is 6 years old and I’ve had Mr Bump for 13 years.

Hannah is my wife, and to say she loves animals is an understatement. Hannah has been caring for dogs, and birds (chickens and budgies) since a young age and studying animal management at Writtle College. She is truly knowledgeable about animal care with dogs being her particular love, and could easily talk your ear off about the history and breed specifics of any breed you give her. Her knowledge of agriculture is truly amazing, she knows how to care for birds of prey, lambs, chickens, and any other farming animal you can think of, the list is endless. As I’ve said her passion is with dogs, and she is a fountain of knowledge when it comes to nutrition and enrichment. So my information often comes from conversations with her.

Anyway, we’re Woof and Purr. And below we’ve detailed in brief the evolution of how we started and where we are today!

From Online Tips to Brick-and-Mortar: The Evolution of Woof and Purr and Our New Focus

We are Hannah and Paul, we started Woof and Purr during the third lockdown of Covid 19, in the UK. It started as we weren’t allowed to go out other than for dog walks. This got us thinking – people all around the UK must be wondering how to entertain their four-legged friends. Seeing as we both love animals and have cared for them since childhood, we decided to create a blog with pet news, tips & tricks, and everything we could think about talking about when it comes to enrichment and your pets.

Cue starting the online store…

At this time we began an online store selling enrichment items through Shopify, with the goal being that it had to be enrichment-based and natural. We scoured the internet, looking for weird and wonderful items to sell with these criteria. We had some minor success from this which leads to…

Cue Shop Opening..

In August 2021, we decided to expand Woof and Purr. We created a small shop in Coggeshall to sell natural enrichment goods to the local area and online, under the name Woof and Purr (unsurprisingly). This was an expansion of the online store, we still tried our best to keep to the criteria of working in the natural pet space, but we greatly expanded our stock offerings. This store was a lot of fun and we met loads of cool people and learnt a lot about what Woof and Purr needed to be. We did, however, move away from our core mission, advice about pets.

Cue shop closing… 🙁

This is where we’re at now… We have now made the decision, after learning a lot about ourselves, where we want Woof and Purr to be. We have now refocused the business and created a new brand called WULFRIC. This is where we sell all our handmade toys and treats, giving Woof and Purr the ability to focus on what we do best – giving advice, tips and tricks, and industry news about all things pet.

You can find out more about Wulfric here

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