2020

Ideation

Just as the Covid lockdown in the UK was setting in, we were looking for creative ways to give Pip and Mr Bump more enrichment while keeping it natural.

2020

Website Creation

We started a little ecom store that sold natural dog and cat treats along with puzzle toys designed to provide extra enrichment for pets. We also started a blog with some of our tips and tricks.

2022

Fast forward to opening the store

As the website grew, lockdown had long been ended, we found an exciting opportunity with opening a store in Coggeshall. The store was small but perfect for us to increase our stock offerings.

2023

Store move!

As the store continued to gain traction and popularity, we found that Woof and Purr needed a larger store. This would lead to more stock, more room for customers, and working with bigger and exciting brands

2023

Coggeshall Summer Fest

We excitedly decided to run a stall at the Coggeshall Summer Festival. As the event has a regular dog show, it made sense for us to have a stall where we can offer amazing products and grow the brand!

2023

Footfall slows

We could continue saying the amazing things that happened with Woof and Purr, however, a shift happened. After a major pet superstore opened very close to our little shop, we found that footfall slowed down, which made it more difficult for us to continue. We tried reducing stock lines, opening later, putting more effort into marketing, and starting our own brand of products.

2023

Wulfric launches

Due to our continued woes of slower customer engagement. We decided to launch Wulfric, a natural dog treat and toy brand. We wanted a simple yet healthy company, and while others do the same, we wanted to offer just pure meat treats and sustainable dog toys made from sisal rope without all the bells and whistles.

You can learn more about Wulfric here.

2024

Woof and Purr store closes

This is where we decided to close our store. Although it wasn’t a long-lasting store, we had some amazing memories from it and learnt so much! It was a sad day, but with the struggle at the end, it was a bittersweet moment, but relieving.

However, we are ones to never give up, so if the opportunity arises again, we’re doing it!

2024 – Present

Woof and Purr blog continues

After the store closed, we realised we had drifted from offering people advice about pets and that we wanted to go back to what we had planned in the first place. This is where we are now, and if you’re reading this, hopefully, we have given you advice and insight tips.